TOTEM Times:
Digital & Cultural Transformation
#8Hugs Challenge
This Sunday is International Hug Day and we are launching an emotionally beneficial challenge for our entire community. A simple proposal for an increasingly complex world. Numerous studies support what we intuitively know: hugs are not only nice, but they are also incredibly good for our physical and mental health! So here’s the challenge: do […]
A Powerful Gift for 2024
Unveiling a Gift of Insight: Your Exclusive Pre-Christmas Preview! TOTEM Future. Dear Beloved Totemites, ‘Tis the season of giving, and at TOTEM, we are happy to present to our loyal audience of Totemites a pre-Christmas gift of extraordinary value, a carefully curated document brimming with insights into the trends and knowledge anticipated for the year […]
The Tech Revolution that dazzled the world has turned out to be a Revolution of the People
Most brands are out of focus. Focus not on technology, focus on talent please. And here’s a perfect example to prove it. Recently, the world witnessed, live, as if it were a Netflix miniseries, the 72 craziest hours of OpenAI. What until a few days ago was the rival to beat for everyone in AI […]
When Branding becomes a powerful process that can materialize a Nation’s change
Can good branding make a political outsider with the nickname “The Madman” become President of a Nation in only 2 years? Javier Milei, a man with no political experience, with a rock star appearance, has been elected President of Argentina with an overwhelming result. From his signature hairstyle to his casual yet striking style, every […]
Humanizing Digital
The wrong question is: IA yes or IA no? The correct one is: IA when? And the answer is, right now. In recent years, Artificial Intelligence (AI) has revolutionized numerous aspects of modern society, but there is one area where its application has truly amazing effects and results. Recently we are witnessing impressive advances in […]
Creating Real Brand Changes
A sense of belonging gives us the confidence and security that we are part of something bigger than ourselves. It gives us the opportunity to share experiences and learning and makes us feel important and valuable. When we are part of a beloved, admired and respected brand, we feel more motivated and committed to our […]
The Battle for Talent
7 out of 10 companies have problems finding workers. Nowadays, for many companies, it is easier to win a customer than to get a qualified employee. This phrase, strange as it may seem, was told to us by the CEO of one of the world’s largest companies. In other words, the battle for talent has […]
Killing a Powerful Icon
How long does a rebranding process take? Months? Weeks? Hours? Less? The time it takes to write a tweet? The fast-paced world we live in is always looking for ways to surprise us. And these days the rebranding of instantaneity has arrived. The highly recognized Twitter, responsible for one of the most important and relevant […]
Artificial Intelligence is Already at Work
ChatGPT will celebrate its first 7 months of life this month. OpenAI, the company that created it, is already valued at $30 billion dollars! When Netflix launched as a subscription service in 1999, it took 3.5 years for the 1 million user mark. Instagram achieved it in 2.5 months. Spotify in five months and Dropbox […]
SuperApps
We use many mobile apps every day. Apps are changing our everyday lives. Today’s generation is switching from app to app, depending on what they need to do, while big platforms are working on “super apps.” The average user has 80 apps downloaded on their phone. The average smartphone owner uses 9-10 apps per day […]
