TOTEM Times:
Digital & Cultural Transformation
TOTEM Live is Back Completely Live
How can we help our brain to process so much information in these dizzying and data-saturated times, which are not always well-founded and valuable? Why It Matters There is a fuel that we believe can help our mind to clarify the picture, to provide approaches and proposals that allow us to face the day to […]
Knowledge is the New Currency!
Within the framework of Fitur 2024, the great international tourism event, at TOTEM Branding we want to take this moment to highlight the development of the MOOC we have developed for the World Tourism Organization. Hundreds of people have enrolled in this important MOOC (Massive Open Online Course). This MOOC will cost you nothing but […]
Our CEO @ the Influencer Awards
We celebrate with enthusiasm at TOTEM Branding 🚀 that our CEO, together with the whole team that strives every day to create and share content that inspires and generates a positive impact on society, is a finalist in the Influencer Awards Spain!!! The recognition of our work as digital content creators fills us with joy […]
#8Hugs Challenge
This Sunday is International Hug Day and we are launching an emotionally beneficial challenge for our entire community. Why It Matters A simple proposal for an increasingly complex world. Numerous studies support what we intuitively know: hugs are not only nice, but they are also incredibly good for our physical and mental health! So here’s […]
A Powerful Gift for 2024
Unveiling a Gift of Insight: Your Exclusive Pre-Christmas Preview! TOTEM Future. Why It Matters Dear Beloved Totemites, ‘Tis the season of giving, and at TOTEM, we are happy to present to our loyal audience of Totemites a pre-Christmas gift of extraordinary value, a carefully curated document brimming with insights into the trends and knowledge anticipated […]
The Tech Revolution that dazzled the world has turned out to be a Revolution of the People
Most brands are out of focus. Focus not on technology, focus on talent please. And here’s a perfect example to prove it And here’s a perfect example to prove it. Recently, the world witnessed, live, as if it were a Netflix miniseries, the 72 craziest hours of OpenAI. What until a few days ago was […]
When Branding becomes a powerful process that can materialize a Nation’s change
Can good branding make a political outsider with the nickname “The Madman” become President of a Nation in only 2 years? Why It Matters Javier Milei, a man with no political experience, with a rock star appearance, has been elected President of Argentina with an overwhelming result. From his signature hairstyle to his casual yet […]
Humanizing Digital
The wrong question is: IA yes or IA no? The correct one is: IA when The correct one is: IA when? And the answer is, right now. In recent years, Artificial Intelligence (AI) has revolutionized numerous aspects of modern society, but there is one area where its application has truly amazing effects and results. Recently […]
Creating Real Brand Changes
A sense of belonging gives us the confidence and security that we are part of something bigger than ourselves. Why It Matters It gives us the opportunity to share experiences and learning and makes us feel important and valuable. When we are part of a beloved, admired and respected brand, we feel more motivated and […]
The Battle for Talent
7 out of 10 companies have problems finding workers. Why It Matters Nowadays, for many companies, it is easier to win a customer than to get a qualified employee. This phrase, strange as it may seem, was told to us by the CEO of one of the world’s largest companies. In other words, the battle […]
