This isn’t just another post. It’s a tribute to true authors—those who think, those who feel, those who create concepts that change.
Today is one of our favorite days of the year 📚 April 23 | Book Day
Today we don’t just celebrate those who write. We celebrate those who think with words.
Those who create ideas that never expire. Those who write concepts that transform.
Because in an era where artificial intelligence can write texts faster than any human, the true author isn’t the one who fills pages.
They’re the one who blazes trails.
Among those authors, our Andy Stalman has done something unusual:
He hasn’t just published three books, two of them bestsellers. He has left behind three concepts that are now a living language in the world of branding and purpose-driven brands:
💛 BrandOffOn
He didn’t just redefine branding.
He brought it into the present: connected, coherent, alive.
🔥 HumanOffOn
A necessary reminder:
in the more digital future, being human will be our most radical decision.
🗽 TOTEM
The book that isn’t just read:
it’s inhabited.
A philosophy for building brands that move, that resonate, that leave a mark.
💡 Reading is health. Reading is identity. Reading is humanity.
Reading for 6 minutes reduces stress by 68%.
Reading improves empathy, attention, and memory.
Reading books elevates our awareness.
And if they’re good, so does our brand.
Today, if you can, give a book. Give yourself time.
But above all, give an idea that leaves a mark. Good books don’t end on the last page. They begin when someone decides to think differently. When they touch your heart or soul.
