Alisios, Gran Canaria

Creating a brand that is a true celebration of Gran Canaria.

THE CHALLENGE
The name Alisios comes from the winds which give the island its unbeatable climate. We were given the task to create the name and brand for this spectacular space.
  • Alisios has a GLA of 64.000sqm, 120 commercial premises, a hypermarket of 5,000 sqm, a multiplex cinema and 2,500 parking spaces. Structured into several zones around open streets, squares and open space for leisure.
WHAT WE DID
Capturing and branding the soul of the island
  • We worked on the strategy, positioning, visual language, customer journey, wayfinding, and signage for this unique environment.
THE RESULT
The new brand we created for the largest shopping destination on the island, was a success with the public and the tenants, with an increase in footfall and social networks performance.
  • Uniquely connected with the local DNA, but open to it’s global audience.
Fernando Araña Galván Managing (Director HD Group of Companies)
"TOTEM knew how to give form and content to our idea in record time with an excellent result. Take control of a half-done project is not easy, however the TOTEM team lit the way to make the Alisios brand mean much more today than a Shopping Center. Its absolute implication and level of detail, from beginning to end of the project, are its hallmarks."
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