Escape to a new world
Nuveen asked us to create a contemporary new brand which links with the island theme. The old brand lacked emotion and personality.
- To celebrate the tenth anniversary and the opening of important brands such as Lidl, Aurgi and Aki Bricolaje, as well as the relocation of the new MediaMarkt store and expansion of Primark, the challenge was to evolve the brand from"big" to "great"
WHAT WE DID
Inspired by the island concept we created a new brand that brings alive the island theme. An altered reality, to step into a new world, authentic by nature, an experience that can be active, relaxing, shared, delicious and fun.
- We worked on the Strategy, Branding, Tone of voice, Brand language, Brand guidelines, Customer Journey / Experience, Digital branding & Signage project.
Madrid's largest shopping centre. Transformed from Big to Great.
- The result of a transformation success.
Islazul is consolidated as the most sustainable shopping center in Spain and one of the 3 most sustainable in Europe.
- After the launch, footfall increased +7,2%, with a growth of the online community reached 12% with a global total of +197,000 loyal fans combining Facebook + Instagram + Twitter + YouTube.
María Valverde (Senior Portfolio Manager Nuveen Real Estate Spain)
"Undoubtedly, the genius and good work of the TOTEM Branding team has managed to position Islazul in the market, with a fresh, distinguished and different image that the customer perceives and appreciates. For us it has been a real pleasure and it has been a success work with this team of professionals, who have understood our needs, always attentive to detail, very involved and excited about this beautiful project. Thanks to the TOTEM Branding team."