La Sierra, Spain

To create a new powerful brand which builds on the regions heritage.

We built a brand which celebrates the rich culture of Córdoba, making a modern interpretation of traditional patterns and tiles. Linking with local visual traditions, La Sierra became a proud part of Córdoba culture.

The new brand was celebrated by the media and the authorities, and was a big change for the visitors of the centre.

"I am amazed how well you have captured in the essence and soul of Cordoba"

"‘For Pradera España, working with TOTEM has meant finding the link that has allowed us to give meaning, cohesion and coherence to the new image, positioning and services of our malls. As clients, we have received all the attention and detail in each stage of the project, understanding at all times the needs of our company and our projects. For me, it has been as enriching and fun as working with friends that you always admire and with whom you always learn something. Because of this we will undoubtedly continue to count on Andy and Gema in our projects."