A new name and new identity for the biggest shopping destination in Andalucía.
To develop a unique name and brand for the biggest leisure and commercial center in Seville. Lagoh is the megaspace, dedicated to leisure and shopping that seek to revolutionize Sevillian commerce.
- With a total area of 123,500 m2, of which 100,000 m2 is commercial and leisure space, we were contacted to create and develop the name and the brand identity for this outstanding project.
WHAT WE DID
We created Lagoh, a brand which reflects the local extrovert personality and the wow effect that the offering brings to the visitors and clients. The brand that has fluid organic and dimensional shapes inspired by the natural lake, the green environment, the architecture. Connecting Seville with a new world of extroversion and fun.
- We worked on the Naming, Branding, Visual Language, Brand Guidelines, Brand Activation & Brand Environment, including a focus on sustainability, the whole family with differentiated areas for shopping, leisure and f&b.
Lagoh is a major success in the community, with extremely positive reactions from the public for this unique shopping and leisure experience.