LaLiga NonStop, Spain

Branding a festival of Spanish football.

For the first time in LaLiga history that it was going to be played on New Year’s Eve and the first time that LaLiga didn't stop between the national festivities Christmas and Reyes.
  • Taking inspiration from the Boxing Day of the Premier League, the creation of an identity for this is proposed, taking LaLiga Fantasy’s brand architecture as a reference and starting point.
The simple, modern and global name “LaLiga NonStop” is created because LaLiga knows no limits and passion does not allow for pauses.
  • And being consistent with La Liga vision, we created a family of sub-brands and a powerful visual language derived from the brand itself that will bring it to life by generating a sense of tremendous energy and the spirit of the game.
The Result
For the first time ever LaLiga didn’t stop for the Holiday Season. It was pure Omni channel entertainment.
  • A showcase of football where games were packed into 7 days of non-stop faced paced action.
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