Bringing new life to a much loved city hub
To create a contemporary new brand and environment.
- The previous brand was over complex and dated, hard to reproduce and its complexity caused it to become lost on busy backgrounds. The key equity was the name.
WHAT WE DID
The brand we created connects with the community, with the positioning "The center for fashion and fun, and the preferred meeting point"
- Building on a long standing tradition and becoming the new town square. Our team worked on the strategy, naming, branding, brand language, guidelines, brand activation and signage project.
Business success through radical transformation. A new brand which celebrates people coming together.
- Influences +12%
- Sales +13.5%
- Presence in Media +58%
- The comments of the customers are very positive, both at the level of the new incorporated brands, and the reform: completely new center, modern aesthetics, impressive exterior.
Odeón represents a new benchmark in repositioning strategy for shopping centres. Reversing the consumer trend towards online retail and drawing them back to a unique and inspiring experience.
María Pascual (Asset Manager Eurofund Group)
"Our experience with TOTEM and the team has been a pleasure. From the first moment, we counted on them because we knew that they would know how to find the identity and image we needed, and in the end that’s what happened. They have endowed our project with the personality it required and that we were looking for. The road together has been very satisfying, with the a team that was close and capturing our idea and our maximum goal from the beginning. Thank you for your time and dedication to the TOTEM brand team, we will undoubtedly work together on many more projects."