Santal, Spain

Creating trends through innovation

THE CHALLENGE

The challenge was to refine the brand, work on the branding and create the packaging for the first line of vegetable drinks for Santal, the Company's most innovative project in Europe. With a delicious and distinctive taste in a smooth and silky texture, and a careful selection of ingredients in unique recipes with all the flavor of the Mediterranean, expressly designed to maximize its organoleptic properties.

We worked with Lactalis Groupe, the world's largest dairy company, that markets the Santal brand in Spain. Santal drinks has three different varieties: Santal Soja and Caramelized Cereals, Santal Oats and Honey; and Santal Almond with Cinnamon. With a delicious and distinctive taste in a smooth and silky texture, and a careful selection of ingredients in unique recipes with all the flavor of the Mediterranean, expressly designed to maximize its organoleptic properties.

WHAT WE DID

We refined the brand, designed and created a unique packaging and branding for the complete line of Santal vegetable drinks.

Adding innovation to a 100% vegetable product, with sustainable packaging solutions and in a 100% recyclable and 80% renewable Bio-based container, which reduces the Carbon Footprint by -16%.

THE RESULT

Santal has been distinguished as Product of the Year in the Innovation category.

Non-dairy drinks are increasingly popular items on our shopping lists. The pure and simple ingredients are the hero in this contemporary and unique packaging solution.

Virginia García (Marketing Manager Lactalis Puleva)

"It is always a great pleasure to work with Andy and his team. I knew that TOTEM Branding was the right partner to develop the image of our Santal vegetable drinks project. TOTEM Branding perfectly understood our needs, and in a record time! The high quality of the project is the result of great teamwork and the professionalism and unbeatable personal treatment of the entire TOTEM team."

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or call us: +34 91 735 56 89