World Trade Center, Spain
Evolving by designing a truly global brand
The World Trade Center complex site required a global branding solution for the space, while respecting the personality of each building, connecting them through a common identity.
WHAT WE DID
We created an iconic brand with sculptural signage on a global scale
- We worked on 360° Branding, Strategy. Branding, Visual language, Brand guidelines, Brand activation, Brand environment and Signage Project
Uniting the World Trade Center under a new identity. The identity and the special signage unites and creates an emblematic renewed project.