Within the fruit and vegetable sector in Spain, an impressive work is being done, worthy of highlighting and sharing. And we firmly believe that one of the main lines of action in the future, which has already arrived, will be the brand.
If 1 in 2 consumers want to know more brands of fruits and vegetables, it becomes increasingly urgent to invest in branding, communication and marketing of companies in the sector.
The TOTEM Branding team has participated in “Fruit Attraction 2022”, which has become the main commercial tool of reference for the global marketing of fruits and vegetables.
In a round table, organized by the prestigious magazine Mercados, to discuss with leading industry figures the value that is created from investment in the brand. And why it is so hard to understand that the brand is not an expense but an investment.
It was great to learn and debate with Enrique Colilles Cascallar, Sergio Román García, Alberto Cuadrado Salmeron and David Bodas Rodríguez.
At TOTEM Branding we have been spreading the importance of branding and brands to continue creating value in a sector as strategic and relevant as the fruit and vegetable sector in Spain.
Not only from the differentiating value of the brand but in its holistic performance of sustainability, values, social and environmental commitment, innovation and positive impact, among others.
We can mention the example of TROPS. With whom we have been fortunate to work. A cooperative that gives the importance it deserves to the more than 3,000 responsible farmers that make it up and has been recognized as Cooperative of the Year 2022, for its international projection, its commitment to innovation, technological development and commitment to sustainable development.
At TOTEM we are inspired to collaborate with leading brands in the agri-food industry. We are excited that branding adds value while helping to make visible the great work that not only embraces new trends but also involves greater awareness and responsibility for the impact of food consumption in the personal, social, economic and environmental spheres.
Many of the best-selling brands achieve this through great brand recognition; it doesn’t happen by accident. Consumers need a brand they can trust for consistently high quality, great products at all times and to know what’s behind the product they are eating.
And today they are faced with more buying options than ever before; they can select fruit according to variety, price, country of origin, farming practices, packaging… If growers want to sell more and at a better price, they have to be competitive and give consumers what they want and even more.
We continue to work so that the importance of brands and branding in the fruit and vegetable sector is beyond any doubt.
And our most sincere congratulations to the companies in Spain that by doing good Branding are marking the way forward.
