10 years of work, 10 years of values, 10 years of effort and sacrifice, 10 years of pride in the pork sector.
In TOTEM Branding we are proud to have been invited to participate in the celebration of the tenth anniversary of the Interprofessional of the Spanish White-Capped Swine (Interporc).
In this important event, the Minister of Agriculture, Fisheries and Food, Luis Planas, has received the recognition of Interporc for the support and defense of the sector.
Luis Planas has congratulated Interporc for its impeccable track record during this decade, to publicize the excellence of the white pig and bet decisively on new forms of communication to connect with the demands of consumers.
In Spain, the production of the pork sector accounted for a value of 10,384 million euros in 2022. As the third world power and first in the European Union in terms of pork production, exports translate into 8,278.97 million euros, representing a growth of 7.3% compared to 2021.
TOTEM Branding has been responsible for the rebranding of this world reference in quality production and respectful of animal welfare.
The creation of the new Interporc brand, based on a new positioning, a new strategy, an updated vision and mission and revised values. With a visually powerful development ready for the next intense and challenging years ahead.
“Pride in what is ours, pride in ours” as proud leaders in the Spanish pork industry and an essential part of the Spanish economy.
A new Interporc brand that connects to strategic concepts such as circular economy, sustainability, society, dynamism; reflecting harmony and balance.
The Interporc brand now looks and feels more renewed, and is a reflection of the new reality it addresses as a sector. More sustainable, socially and environmentally, more modern. It illustrates its values and contributions and focuses on the pillars of the sector’s future: commitment to sustainable production, becoming an economic engine and promoting the rural environment, as well as offering a healthy product full of flavor.
Falling in love with the consumer is the main objective of almost all brands and the pork sector has set out to achieve it by giving an adequate response to their demands.
The TOTEM Branding team is very proud of the work done and wants to acknowledge the tenth anniversary of this important organization, for another 10 years of success.
