“Instead of looking at a screen, we will be able to live and share an experience”… This is how Mark Zuckerberg began his speech about the metaverse.
For curious minds, the word metaverse is composed of the prefix meta-, which in Greek means “beyond”; and verse, referring to the universe. Apart from being able to debate about the great and profound message that a simple word conveys, what arises with this concept is a way that widely extends the way we do business, relate to each other, buy… The opportunities that can arise for brands thanks to this great event are unprecedented.
Metabranding emerges as a proposal that goes beyond what is known. With new channels, spaces and places, a new way of creating value can be developed. However, whether we are on Earth, Mars or Andromeda, branding must always have the same essence.
Good branding is that which is consistent with its vision, coherent with its identity, knows to whom it is addressed, and generates trust and brings real value to the people around it.
Just as in the metaverse we will all be connected, and we can enjoy the experience, metabranding encompasses all its parts and just like the universe, it expands to reach frontiers yet to be explored.
