“I encourage all women to stand up and believe in themselves. If they don’t stand up, change will not come.”
This sentence does not come from just anyone. Malala Yousafzai has suffered one of the worst stories for standing up for women’s right to education in Pakistan. At just 15 years old, she was shot in the head for her daring in the face of the Taliban.
That in the XXI century, with the great technological, social and cultural advances that we have been able to live, we continue to see situations like Malala’s makes us realize that moving forward as a united whole and globally can be more beneficial than just developing such policies in certain regions, although this implies a slower evolution, we must always go in search of synergies that enhance these changes.
At TOTEM Branding, we love to reach people from an emotional perspective, but also providing data that verify that we are on the right path towards a more egalitarian society, without ever becoming equal, not because we do not achieve it, but because each person is unique, and generalizing has never brought good consequences.
According to the statista website, the participation of women at the labor level in Spain in 2020 was almost 46%. In addition, Spain is ranked sixth as the European country with the highest gender equality.
https://es.statista.com/temas/6581/la-mujer-en-el-mercado-laboral-en-espana/
https://www.eldiario.es/sociedad/espana-sube-puesto-ranking-situa-sexto-pais-europeo-igualdad-genero_1_8438450.html
Women and men together create better brands. TOTEM Branding will always be in favor and encourage the empowerment of women because it is the right thing to do; and moreover, it will always bring better results.
