Today is World Sleep Day, and a call is made to the importance of sleep in improving global health. The slogan for this day is none other than: “Regular sleep for a healthy future”.
Lack of sleep has obvious consequences, including sudden mood swings, sadness, irritability, pessimism, increased stress, reduced attention span and delayed response to stimuli. With all this, we often do not give the importance we should give to good rest. Excuses such as “I’m too busy”, “I don’t have time”, or “my productivity would be affected”, are not enough to not prioritize such a basic need.
Charles Duhigg indicates in his book “The Power of Habit”, that the best way to have healthier habits or in some way, more beneficial to our health, is not so much the creation of a new habit but the alteration of an existing one. This way we will achieve a more natural transition saving us an additional effort. A habit is made up of three different elements. First, there is the signal or stimulus that provokes the habit, such as, for example, the ringing of an alarm clock. Then, once this stimulus is provoked, we proceed to the routine that is related to the habit. Finally, once the routine has been performed, the reward is obtained. Following Duhigg, the key to improving our habits is, when we are subjected to a stimulus, to change our routine in order to obtain the same feeling of reward. Many times, the simplest things are the most effective.
In honor of this day, at TOTEM Branding we can’t not talk about the magic of dreams. Dreams, as paradoxical as they may sound, keep us alive, with illusion, hope and passion for what we do every day. Let’s not forget to dream because it is the blank paper of any successful project. But as in any project, the canvas is the beginning, but the paint is what turns it into reality. The work is not debatable when you want to make an impact. Dream and work, combined with passion and learning, nothing else is required except perhaps that term that many envy, but few know what lies behind it: luck. And at TOTEM Branding we believe in dreams and we believe in the TOTEMS that unite us and make us dream.
