Web 3.0 or Web3 is the name of the next generation of the World Wide Web. Involving semantic web technology and artificial intelligence, the Web 3.0 will be the next step of growth for online businesses, building on the interactive and socially connected websites of Web 2.0 and the informational sites from Web 1.0. Web 3.0 is an upgraded version of Web 2.0 and is characterized by creating a virtual world within the Internet through websites such as online virtual shopping malls, which allow users to interact with each other and buy products.
“The Semantic Web is not a separate Web but an extension of the current one, in which information is given well-defined meaning, better-enabling computers and people to work in cooperation.” -Tim Berners-Lee
Web 3 Marketing is a concept that explores the web by looking at trends and new technologies. It’s not just evolving; it’s revolutionizing the way we think about the Internet. Web 3.0 marketing is more than just websites and search engine optimization (SEO). A Web 3.0 environment enhances the user experience by providing rich and interactive advertising opportunities. The advanced user experience capabilities of Web 3.0 marketing allow marketers to dive into a whole new world full of innovation in advertising and marketing.
With Web 3, marketers will be able to provide a more efficient strategy and advertise their products. This will result in more targeted messages to consumers. You would be connected directly to the customers without any intermediaries. In addition, customers would take control of their data privacy with blockchain technology since it guarantees data transparency and security due to its distributed ledger approach.
The Key Features of Web 3.0 / Web3 Marketing are:
– Semantic Web (SW): The semantic web will enable computers and humans to communicate more efficiently. This feature brings new and better possibilities when segmenting marketing campaigns (whatever they may be), as well as the possibilities of analyzing what a user is looking for.
– Artificial Intelligence (AI): With the Natural Language Processing (NLP) technology (helps computers understand, interpret and manipulate human language) in Web 3.0, computers would be more like a human and understand the data provided better, which would provide more accurate and quick solutions and responses.
– Ubiquitous: Ubiquitous means “present, appearing or found everywhere.” by Oxford Dictionary. Web 3.0 is ubiquitous; it is accessible by everyone, every device, and every application.
– Decentralization: Decentralization is the core of Web 3.0. Web 3.0 is often called a decentralized web or semantic web, but what is decentralization? In Web 2.0, computers use the HTTP protocol to identify and find information stored on servers- generally a single server- at a specific location. In Web 3.0, the information would be held in various locations simultaneously instead of just one location. Therefore, there would be no center for data storage. Also, data security and data decentralisation will be provided for Web 3.0 with blockchain technology.
– Growth in content: which is a challenge to carry out, but necessary and positive in the long term, as the level of competitiveness in the content market continues to grow exponentially, forcing us to improve our digital presence, thereby raising the quality of those who apply our services.
– Psycho-emotional aspect, since our personal habits, emotions, likes, dislikes, etc, are made available on the web 3.0 and brings out who we are, and we can take advantage of these tools to help convert customers.
At TOTEM Branding, we are always aware of the new trends and technologies and we support new web technologies that close the gap between companies and people.
