Rebranding the brightest star in Paraguay

What is gratitude? Gratitude is one of the many positive emotions that can be felt. It consists of focusing on the good things in our lives and feeling grateful for what we have. And we feel gratitude towards our clients for the projects we undertake. Gratitude for being able to work on five continents, something that gives us the opportunity to collaborate on extraordinary projects.

Part of the TOTEM Branding team is in London, Barcelona, Rome and Asunción. Precisely in the capital of Paraguay making the presentation to all the tenants of Shopping del Sol, which celebrates its 27th birthday, with a keynote speech on the future of retail and shopping centers. And also participating in 2 of the most important conferences for the world of business, marketing and communication in the country: one for the Club de Ejecutivos de Paraguay, which was attended by more than 500 people, the largest gathering in its history, and the other for the Cámara de Anunciantes de Paraguay, in an event that brought together more than 200 participants, with many of the most important advertising, marketing and brand leaders in the country.

But above all, we are excited and want to share the emotion of having been chosen by Shopping del Sol, the leader in Paraguay and one of the most important in Latin America for global rebranding to be ready for the next 20 years of its existence.

We are truly excited to be involved in creating the next chapter of Shopping del Sol’s inspiring and exciting story. A pioneer of the shopping center industry in Paraguay, which was born 27 years ago and has been able to connect with several generations of customers.

Shopping del Sol is an important part of people’s lives, providing unparalleled services and experiences that impact their quality of life. It is one of the most loved, recognized and awarded brands in the country and continues to set trends.

With women as the main protagonist, living excellence in service, contributing to the happiness of our community, working with confidence and commitment.

We want to celebrate these 27 years, with the emotion that this brand transmits, the talent of the people who give it life and very motivated to join the successful path of Shopping del Sol so that its brand continues to shine with that extraordinary light, for at least another 27 years.