🥩✨ Innovation in the meat industry is no longer just technological, but emotional.
Spain is a leader in the meat industry thanks to its ability to combine tradition with innovation. From the pasture to the table, meat has been a fundamental pillar of our gastronomy and culture, a symbol of sharing, celebrating and enjoying.
But in a market in constant transformation, it is no longer enough to produce quality: we must build brands with purpose, differentiation and a real connection with the consumer.
🔥 How to transform a product into a brand experience?
Our CEO, Andy Stalman, will share our vision on brands and the future at the AECOC Congress of Meat and Processed Products, and how to promote branding in the industry to lead the new era of food.
5 key benefits of branding for the meat industry:
✅ It generates trust and transparency: The consumer wants to know what they are eating, where it comes from and how it has been produced. A strong brand communicates authenticity and commitment.
✅ Differentiates in a saturated market: With multiple options on the shelf, branding turns a product into an experience that stands out and leaves a mark.
✅ Provides value beyond price: In a sector where price competition is fierce, a well-built brand allows you to build loyalty among customers willing to pay more for a product with identity and purpose.
✅ Facilitates expansion and diversification: Strategic branding allows a company to evolve, expand its portfolio and conquer new markets.
✅ Creates emotional connection with the consumer: Meat is not just food, it is tradition, culture and shared experiences at the table. A brand that understands this builds deeper and longer-lasting relationships.
How to better connect with the consumer?
🔍 Transparency: Origin, traceability, animal welfare and sustainability are key issues to generate trust.
🌱 Innovation: From traditional cuts to innovative options, the key is to balance the present with the future.
📲 Narrative: Brands that tell their story on social media and digital platforms generate greater closeness and loyalty.
💡 Experience: Tastings, storytelling on packaging, educational information and certifications generate added value.
❤️ Purpose: It is not enough to be sustainable, it must be communicated in a clear and genuine way.
💡 In Spain, enjoying good meat is not just a gastronomic choice, it is a ritual that unites us at the table. Innovating does not mean losing this essence, but rather enhancing it so that it continues to be part of our history, today and in the future. 🚀
