The most memorable brands aren’t designed at a desk; they’re discovered in the hearts of those who live them.
Mallorca is much more than a tourist destination: it’s culture, history, community, landscape, and emotion. It’s a place that leaves a mark on those who visit and a source of pride for those who live there. But how can all this be translated into a visual and strategic identity capable of reflecting its essence, inspiring its inhabitants, and connecting with the world?
At TOTEM Branding, we took on the challenge of redesigning Mallorca’s brand with an approach that goes beyond aesthetics, creating an identity that not only represents the island, but also makes it felt.
Mallorca is Ca Nostra
More than a slogan, a profound truth.
Mallorca is not just a place on the map; it’s a shared home. Whether it’s your first time here or you return every year, the island welcomes you with the same warmth. This welcoming, hospitable, and authentic spirit had to be reflected in its visual and verbal identity. The concept of Ca Nostra encapsulates what Mallorca means to those who live there and those who discover it: belonging, pride, and roots.
Building a destination’s identity requires exploring its history, understanding its present, and projecting its vision for the future. At TOTEM Branding, we approached this challenge with a methodology that combines strategy, creativity, and emotion, ensuring that every branding decision was aligned with the soul of Mallorca.
✔ Exploration and analysis: We identified Mallorca’s distinctive values, its legacy, its personality, and its impact on those who visit. We didn’t want a simple visual makeover, but rather an identity with depth and purpose.
✔ Co-creation with the community: We worked alongside key stakeholders on the island: residents, business owners, entrepreneurs, institutions, and industry leaders. Mallorca had to speak the language of its people and reflect their pride.
✔ Design with purpose: We developed a clean, versatile, and timeless visual identity, capable of adapting to any medium, from urban signage to digital platforms.
Mallorca needed a brand that not only looked good, but also felt authentic, relevant, and representative of its spirit.
The new identity achieves:
✅ Reflecting its authenticity and diversity, avoiding tourist clichés.
✅ Strengthening its international reach without losing its local essence.
✅ Serving as a coherent and versatile communication platform for institutions, entrepreneurs, and brands linked to the island.
At TOTEM Branding, we thank the Mallorca Tourism Board for their trust and the opportunity to be part of this transformative process. Mallorca was already shining with its own light; our mission was to amplify its voice and consolidate its identity for future generations.
