We celebrate and share the launch of the Dominican Republic’s new destination brands, a project that fills us with pride at TOTEM Branding.
The Dominican Republic reaffirms its position as the leading destination in the Caribbean with a strategic step in its evolution: strengthening its country brand and showcasing the incredible diversity and richness of its destinations to the world.
📊 70% of travelers choose their destinations based on brand perception. This fact makes it clear that differentiating and strategically positioning oneself isn’t optional; it’s essential.
A brand strategy isn’t an expense: it’s an investment that drives economic development, sustainable tourism, and local pride.
At TOTEM Branding, we deeply believe in the power of brands to transform, inspire, and connect with the hearts of travelers.
Therefore, we thank the Dominican Republic Ministry of Tourism for the trust placed in our team to develop the brand identity of such unique, admired, singular, and extraordinary destinations as Santiago, Samaná, Miches, and the Amber Coast.
This project is a true milestone in the country’s tourism strategy, designed to showcase the diversity of experiences that make the Dominican Republic an unforgettable, beloved, and fabulous destination.
We work with passion and dedication to create brands that capture the essence of each destination, reflecting its culture, values, nature, and people.
Currently, we continue to move forward with the same commitment in developing branding for Punta Cana, another iconic destination with a powerful story to tell.
Our sincere thanks to all the stakeholders involved. Their collaboration has been key to making this possible.
Today, the vision is a reality: the Dominican Republic is also driving its tourism future through branding.
📍 Find out more about these projects on the TOTEM Branding website.
