Therefore, the experience changes everything.
We are living in an extraordinary time for all those who create value through CX.
We live in a market where products are copied, prices are matched or improved, and technology is becoming increasingly accessible. The real difference lies in the experience.
And the data backs this up.
📊 73% of people say that the experience a brand offers is as important as its products or services.
📊 86% of consumers are willing to pay more for a great experience.
📊 More than 60% of leading companies already prioritize Customer Experience (CX) as the cornerstone of their strategy.
At TOTEM Branding, we have confirmed this by working on five continents, with brands ranging from retail to banking, tourism to transportation, real estate to museums, and communications to insurance.
The conclusion is always the same: experience is not just another area of ​​business. It’s the business.
That’s why we want to thank TP and Asociación DEC Chile for organizing such an inspiring day, and the clients, special guests, and partners for sharing this space for reflection and the future.
Because experience is built by everyone:
With coherence, so that what is promised is lived.
With empathy, so that technology and AI are at the service of humanity.
With purpose, because every interaction is an opportunity to leave a mark.
That small details create great memories.
Thank you for reminding us once again that 21st-century branding is not measured only in products or services, but in how brands make people feel.
And when we talk about CX, the best is yet to come.
Grateful hugs to Marisa Cozak, Alejandra Pereira Carramiñana, Luis A. Volpintesta, Ignacio Gabriel Rojas Rojas, Carola Mattheos Andrades, Nicole Iturra Huerta, Angela Molina Carvajal, Marcela Pilar Escobar Francois, Paula Vaisman Aquiles Lobos Ibaceta, Karim Cano Maluje, Claudia Torres Alvarez, Vanessa Parra Concha, Maria Patricia Gomez to each and every one of the attendees.
