Belonging is purpose, connection, empathy and most importantly is community. As a community, we have increased our judgement of values, exposing disparity and diversity in them and noting that each and one of us must show our role in the system. Community has many aspects but one that is key for people is the affinity to a brand, the role the brand plays in people’s lives when its values and preferences are aligned.
Individuals, in many cases, are defined by the brands they choose and many others do not conceive their world without the presence of their TOTEMS. Brands shape our relationship with the world and for brands this implies a great opportunity, but at the same time a greater responsibility. Believers mobilize when brands compromise. And the examples in which TOTEMS inspire change do not stop growing.
At TOTEM Branding, building a sense of connection, pride and belonging is at the core of what we do.