“If you think you are too small to make a difference, you haven’t spent the night with a mosquito.” African proverb.
SMEs represent about 90% of all businesses globally and by some estimates, make up roughly 70% of employment and global GDP.
Small and medium businessmen are not businessmen, they are heroes. Carrying out their company in the conditions of the world is truly miraculous, but at the same time incredible.
SMEs are so busy surviving that they can barely spend time on what’s important and still do: Branding.
Is Branding effective only for big companies? Or can good Branding be the key to success for small and medium sized companies?
Branding is an essential component for the success of any business, including SMEs.
And the only size that matters is the size of your purpose, your passion, your talent, your values, your love to what you do.
Successful SMEs are known for their good Branding and their agility, flexibility, and innovation.
They contribute significantly to job creation, economic growth, and the development of new products and services. Cause they know who they are, why they exist, how they create value and the importance of them for the community.
Effective branding can help SMEs differentiate themselves from competitors and build a strong reputation among customers. But on top of that good Branding is synonym of good business.
Building a great-loved-admired brand can help SMEs stand out in the market and create a loyal employee and customer base.
There are several key considerations when it comes to branding for SMEs:
First of all, if a SME makes people feel important, people will make this SME important. If the SME contributes to make people’s life better, then that SME in a very strong position to embrace the future.
Second, SMEs must understand their target audience and create branding that resonates with their customers’ needs and preferences. Understanding customer behavior, and creating messaging that speaks directly to the customer’s pain points and desires.
Third, SMEs must create a consistent and cohesive brand identity across all channels, including their website, social media, packaging, and advertising.
This involves creating a clear brand message, a strong visual identity, and a consistent tone of voice that reflects the brand’s values and personality.
Fourth, SMEs must focus on building a strong reputation and creating positive customer experiences. This may involve investing in customer service, product quality, and creating a positive brand image through social responsibility and community involvement.
At TOTEM Branding we encourage SMEs owners and employees to think big and remain small in details. Small is beautiful. All big business start small. And to our super heroes, never give up. Today is hard and tomorrow will be harder, but the day after tomorrow will be OK.
