Finally, sustainability is no longer just a consumer trend to become an essential strategy for brands. Being sustainable or not is no longer an option.
The purchase motivation for a brand grows 3 times when its main benefits are combined with sustainable benefits.
“Good for me” and “good for the planet” products and services will win consumer trust in the long run.
95% want to lead a more sustainable life but only… 3% know how.
• This will be the year of Planet and People, it is no longer valid choosing one or the other.
• Sustainability will be part of the value proposition and consumers will look for products that will help them reduce their individual impacts.
• Purchase motivation for a brand grows 3 times when its core benefits are combined with sustainable benefits.
The brands that lead these changes will improve their brand equity and consumer loyalty. At TOTEM Branding we work so that sustainability is a key factor in current and future strategies and projects.
