Tourism is not only an economic engine, it is a powerful tool for positioning and transformation when built with vision and strategy. But for a destination to transcend, it needs a solid brand that gives it identity, coherence and purpose.
In Samaná, we have developed a new destination brand that reflects its natural wealth, its vibrant identity and its commitment to a sustainable future. A balance where branding and tourism coexist to generate value: tourism drives the local economy and culture, while strategic branding gives it meaning, differentiation and feeling in the minds of people.
At TOTEM Branding, we took on the challenge of repositioning this unique destination in the Dominican Republic. A well-built destination brand not only invites you to discover a place, but to live a story, create connections and leave a positive impact.
A new brand for a destination with a purpose
🔹 An identity with essence: Samaná’s new image encapsulates the majesty of its whales, the untamed beauty of its landscapes and its commitment to sustainability.
🔹 Tourism with a conscience: Samaná is not just a destination, but an experience for travelers seeking authenticity, connection with nature and respect for the environment.
🔹 Impact on the community: Sustainable tourism means more opportunities, more employment and greater well-being for local communities.
🔹 Growth and conservation in balance: The new brand not only promotes the destination, but protects its ecosystem, ensuring that its natural wealth continues to inspire future generations.
Today, Samaná is consolidated as a benchmark for tourism in the Dominican Republic, where adventure, well-being and sustainability are rewarded. A success story that demonstrates the power of branding to transform destinations and generate a positive impact.
We thank the Ministry of Tourism of the Dominican Republic for the trust and the opportunity to co-create this new brand identity, which projects the unique essence of Samaná to the world.
How can other destinations balance growth and sustainability?
The key is to build an authentic narrative, a genuine connection with the environment and a model that inspires tourists, entrepreneurs and communities to be part of the change.
Find out more about the project on our website
