🤗 The power of hugs builds more human connections and more memorable brands 🤗
A good hug can change someone’s day, but what if it could also transform the way we connect as individuals, teams, and brands?
The science is clear: giving hashtag#8hugsaday, for at least 6 seconds each, can improve our emotional well-being, reduce stress, strengthen relationships, and foster deeper connection.
But hugs are much more than a physical gesture; they are a powerful metaphor for the human connection that every brand should aspire to create.
Why is hugging so important?
A hug not only releases oxytocin, the happiness hormone, but also reduces cortisol levels, relieving stress and fostering trust.
Every hug is a reminder that, in an increasingly digital world, the human is still what unites us.
And the same applies to branding: brands that “embrace” their customers, employees and communities build meaningful and memorable relationships.
🤝 The hug as a brand culture. At TOTEM Branding we believe that the hug is a symbol of the most successful brands: close, authentic, genuine and human.
A company that embraces (literally and metaphorically) its people creates a culture where people feel valued, seen, loved and supported. Teams that feel embraced are more creative, committed and loyal teams.
A brand that “embraces” its customers generates experiences that go beyond expectations, turning each interaction into a memorable moment. It is the difference between a transaction and a connection.
🌍 Hugging is an experience that connects and transforms. Just as a physical hug can unite two hearts, a well-designed brand experience can unite the customer’s emotions with the organization’s values. That moment of emotional connection is the core of transformative branding.
Brands that “hug” make people feel like they matter.
✨ Like every 8th, today we also call for hugs (literally and figuratively)
Because we need more hugs. We need more brands, leaders and people who hug.
Embrace change, embrace diversity, embrace emotions and, above all, embrace others.
We invite you to experience it:
👉 Give hashtag #86-second hugs every day.
👉 Let this simple gesture inspire how you work, lead and connect.
👉 And ask yourself: How can your brand “hug” people better?
A hug is an experience that improves us. And when a brand understands this, it not only sells, it connects, transcends and unites 🌍💛
