Today is the 8th. And like every 8th, at TOTEM Branding we remember the power of the hashtag #8hugs of 6 seconds. And it’s not just a number. It’s an act as simple as it is profound.
A genuine hug reminds us that we belong, that someone is there, that we are not alone. And in a world where everything is speeding up, hugging is a conscious pause that reconnects.
Science has already confirmed it: hugs release oxytocin, reduce stress, strengthen our immune system, and improve our well-being.
But what we value most at TOTEM Branding is their power to create community, strengthen bonds, and build trust.
Exactly what brands that inspire, accompany, and care do.
Because at TOTEM Branding, we don’t just believe in strong brands. We believe in brands that embrace because they are valuable, meaningful, transcendent, and more human.
đź“Ť Brands that generate closeness.
đź“Ť Brands that build lasting, human relationships.
đź“Ť Brands that become part of something bigger: a community.
Every hug—like every well-built brand—leaves a mark. One that can’t be seen, but can be felt. One that unites.
Today we invite you to pause, extend your arms, and truly connect. Giving and receiving a minimum of 8 hugs, lasting at least 6 seconds.
Much more than a gesture: a declaration of who we are and what we believe in.
