I’d rather prefer that you love me or hate me with passion, than ignore me with indifference. It is not the script of a Netflix series, it is the deep desire of people, and of brands.
Tomorrow, on Valentine’s Day, love is celebrated, and for TOTEM Branding love is built and lived every day. Every day is Valentine’s Day.
Because love in the workplace is the engine that drives innovation, collaboration and excellence, creating an environment where every employee feels valued and motivated to reach their full potential. When love for what we do is reflected in every interaction with our customers, we transcend the mere business transaction to create genuine and lasting connections, building loyalty and trust in our brand.
Love, that very human feeling, is no longer the exclusive territory of individuals. It is also the territory of some brands. In a world saturated with stimuli, where brands compete for our attention, love for a brand, which is reciprocated by it, becomes a constantly evolving relationship.
We are talking about an emotional connection that makes us feel part of something bigger than ourselves. We identify with the brand’s values, purpose and promise, and we are moved to believe in it, making it part of our own identity.
At TOTEM Branding we love our clients. Love is trust, it is commitment, it is dedication, it is five senses; love is the gasoline of the engine of life.
And love is an essential part of why, how and why we do what we do.
With our clients in tourism, retail, banking, services, consumer goods, real estate, technology, communications, hospitality and sports, to deepen the results and feedback of this relationship where experience and love are such important parts, we have to introduce the concepts of ROX & ROLE. The ROX or Return of Experience and the ROL or Return of Love. Together they are more powerful than ROI.
ROX takes a holistic approach by considering various dimensions of experience, such as emotional engagement, satisfaction, loyalty, advocacy and overall impact on people’s lives, focusing on creating sustainable value and long-term relationships with stakeholders.
ROL recognizes the power of emotions in determining customer behavior and loyalty. By creating positive emotional experiences, brands can establish a deeper connection with their customers.
Importance of ROX and ROL:
– Forrester Research found that companies that focus on ROX get 3x higher ROI than those that don’t.
– Gartner shares that companies that have a high level of ROL experience a 25% higher customer retention rate.
Brand love is a powerful force that can generate tangible benefits for companies. By focusing on ROX and ROL, brands can create memorable experiences, authentic relationships and lasting customer love.
Want to learn how TOTEM can help you create or transform a brand that inspires love? Contact us for a consultation.
