Five years ago, Andy Stalman published “TOTEM: Transforming Customers into Believers” with certainty and hope.
The certainty that brands could no longer remain disconnected from people.
And the hope that there was still time to build something more human, more true, more transcendent.
This May, “TOTEM: Transforming Customers into Believers” turns five. And it’s not just still relevant: it’s become essential.
Because TOTEM isn’t just a book about branding.
It’s a call.
To remember that brands don’t exist without purpose.
That businesses without values are empty.
And that without culture, without soul, there is no future.
📖 TOTEM spoke before others about what is urgent today:
🔸 About brands that inspire causes, not just consumption.
🔸 About companies that build community, not just the market.
🔸 About connection as a new language.
🔸 Of meaning as a competitive advantage.
🔸 Of belonging as a response to a fragmented world.
TOTEMS, since ancient times, represented much more than symbols.
They were meeting points.
Refuges of identity.
Places where the tribe recognized each other, united, and grew stronger.
Today, the brands that endure are those that recover that spirit.
Brands that invite us to be part of something bigger.
Brands we believe in, not just consume.
On behalf of Andy and the entire TOTEM Branding team, thank you for these five years.
Thank you to Ediciones Deusto Grupo Planeta Grupo Planeta México
Thank you to every reader who transformed this message into action.
Thank you for continuing to believe in branding with soul.
This is just the beginning.
What’s coming is even more exciting.
📖 Read TOTEM: http://amzn.to/2AsojCs
