These past few weeks have been extraordinary for several reasons. One of them is that our CEO, Andy Stalman (world-renowned as one of the leading branding experts) has championed our humanistic and transformative vision of branding at some of the most influential international events in the sector.
At each of these venues—in Miami, Madrid, Bogotá, San Sebastián, and Riga—Andy shared a clear message: the branding of the future goes far beyond brand management; it is the rebirth of the human element as the central axis of business, organizational, and institutional strategy.
At EXMA Miami, one of the most important marketing and branding events in the world, Andy highlighted how brands must transcend the visual and transactional to become drivers of social and cultural transformation. His participation in this forum has been an example of how thought leadership can inspire thousands of professionals to rethink the role of brands in today’s society.
During Serveo’s “The Future Is Now” event in Madrid, Stalman emphasized the importance of anticipating change, not just adapting to it, inviting business leaders to consider purpose and authenticity as differentiating elements in an increasingly competitive and digitalized environment.
At IAB Day in Bogotá, where digital marketing leaders gather, Stalman was a keynote speaker on the conference “The New Era of Branding and Marketing: From Hyperconnection to Hyperhumanity.” There, he emphasized that today’s branding demands brave, agile, and deeply human brands, capable of connecting with audiences seeking meaning, coherence, and true commitment.
At the Sustainability Conference in San Sebastián, Andy focused on the social and environmental impact of brands, arguing that sustainability and inclusion are not just trends, but fundamental pillars for building relevant and lasting brands in the 21st century.
At the FIBA General Assembly in Riga, Andy brought this message to an international audience represented by the 50 European federations, reminding everyone that the future of branding lies in brands’ ability to generate economic, social, and environmental value, and in their ability to inspire hope and build communities around shared values.
Throughout these presentations, Andy clarified the TOTEM Branding approach—supported by global data and trends—that puts the person at the center and challenges brands to be authentic, coherent, and relevant, using technology as an ally to enhance intelligence and connection. human, never to replace it
