At 2 years, 7 months, and 22 days old, ChatGPT processes more than 2.5 billion interactions per day.
Google processes approximately 14 billion searches per day.
ChatGPT received nearly 1 billion prompts per day a year ago.
Gemini and other generative AIs are growing, but it’s still estimated they receive a fraction of ChatGPT’s traffic.
We are entering an era where the language model competes directly with the search engine. And that changes the rules of the game for SEO, branding, and the strategic use of AI.
Behavior is migrating from “looking for information” to “getting answers.”
And beyond: toward “delegating decisions” to a conversational interface that doesn’t display thousands of links, but rather a single curated, trusted, and personalized answer.
Models like ChatGPT, Gemini, or Claude also recommend, filter, prioritize, and influence.
🔍 How does this affect SEO?
SEO is expanding: you no longer optimize just for Google. If before it was enough to appear among the first results, today you have to be the source that AI chooses as the “definitive answer.” This means understanding how AI processes context, authority, clarity, and structure.
Content must be semantically rich and useful. AI prioritizes clear, contextual, well-written, and reliable information. Content designed to manipulate traditional rankings is invisible.
An opportunity opens up with complex (long-tail) searches. AI thrives where Google falters: on open, nuanced, and difficult questions. Answering these questions well is the new positioning strategy.
And what about branding?
The first contact with your brand can be through an AI. It’s no longer necessary to visit your website. A user just needs to ask. If ChatGPT responds with your name, you’ve just built brand equity before any direct human interaction.
Brands must be “understandable” by humans and machines. Is your purpose clear? Are your achievements documented? Is your narrative consistent across all your digital touchpoints? Because if it isn’t, AI simply won’t mention you.
Your customer, the user, no longer just visits Google or social media. They coexist with an AI that responds, decides, and creates with them. If your strategy doesn’t consider this touchpoint, you’re talking into thin air.
What does all this mean?
That SEO isn’t dead, but it has changed its language.
That branding is no longer built just for people, but also for algorithms.
That AI isn’t just another tool: it’s a structural layer of the digital experience.
Is your brand present in these conversations?
The visibility of the future isn’t earned with clicks alone. It’s earned with clarity, trust, and connection—and also with algorithms.
Do you want your brand to exist on this new, intelligent mental map?
Contact us and we’ll help you 😉
