The Spanish Congress of Shopping Centers and Parks begins today.
Consolidating our leadership by creating the #branding hashtag for many of the most award-winning and innovative projects in the sector.
Some of our milestones, among the more than 150 projects completed, are:
🔹 Viva Centros Comerciales (Grupo Éxito, Colombia): A brand that redefined the retail experience based on a community spirit
🔹 The Style Outlets (NEINVER, Italy, Germany, France, Portugal, Spain…): Brand design that unites an aspirational experience and proximity in multiple cities
🔹 Distrito del Sabor (Ingka Centres, Spain): The first branded food court concept, where the gastronomy becomes a meeting point and a place of belonging
🔹 Paseo del Fuego Shopping (Ushuaia): The southernmost shopping center in the world, where the brand is the beginning of unique experiences “at the end of the world”
🔹 Mallplaza (Latin America): Branding and strategic vision to support the group’s growth and transformation until 2050
🔹 delSol (Paraguay): Comprehensive rebranding of the leading shopping store Reinvention of identity, gastronomic offering, and leisure spaces for the coming decades
🔹 Pine Crest (Vukile Property Fund, South Africa): Complete renovation, community-focused identity, and quality of spaces to become a regional benchmark for retail and leisure
🔹 Collins Square (Melbourne, Australia): Global branding for the major commercial and professional hub in Oceania
🔹 UBBO (Eurofund Group, Lisbon): New naming, branding, and brand experience for Portugal’s first shopping resort
TOTEM Branding accompanies its clients with strategies and models designed to stand the test of time
Notable awards (just a few):
🏆 UBBO (Portugal), winner of the “Consumer Choice” award six consecutive years
🏆 Viva Centros Comerciales (Colombia), recognized with five ICSC awards
🏆 delSol (Paraguay), Top of Mind Award and Grand Winner of the Brand Ranking
🏆 FAN Mallorca Shopping (Spain), awarded Best Branding Campaign and Best Large Shopping Center
🏆 Mallplaza, recognized as the most sustainable retailer in Latin America
🏆 Lagoh (Spain), Best European Development by the European Council of Shopping Places and Best Large Shopping Center
All the clients with whom TOTEM Branding has had, and continues to be fortunate enough to work, believe that branding is never an expense: it is the most transformative investment a company can make to project its relevance into the future, and beyond.
Our secret? Our clients
Thanks to those already mentioned, and to MERLIN Properties, Unibail-Rodamco-Westfield Castellana Properties, Carrefour Property, Sonae Sierra, Grupo Lar, ActivumSG, Nuveen, a TIAA company, Parque Arauco…
Together with them, we choose not to follow trends but to create them. And we don’t wait for tomorrow; we imagine it, design it, and create it.
