We are proud to announce that the TOTEM Branding team will be participating in SuperNext-uy! The largest annual seminar for the supermarket and mass consumption industry, organized by the Uruguayan Supermarkets Association.
SuperNext-UY is much more than an event. It’s a strategic pause for leaders in retail, brands, technology, and media. It’s a space to think, plan, and act in an ever-changing environment.
TOTEM Branding will be there to drive the conversation about the future.
Today, the real challenge lies in building genuine human connections. Today’s customer isn’t just looking to fill their basket: they want connection, simplicity, meaning, and belonging.
Experience is the new product. The brand’s challenge is twofold: to be a seamless technological solution outside the store and a unique sensory experience inside.
In the era of the hybrid shopper, 90% of consumers in Spain research online before leaving the store: the purchase begins on the sofa. Whoever frees up time and reduces friction earns loyalty.
Design adapts to convenience. The store becomes flexible, with smaller formats and grab-and-go zones proliferating. Today, the star product is the customer’s time saved, not inventory.
Value has shifted from the shelf to the algorithm. Digitalization is the lifeblood of hyper-personalization. Artificial intelligence is no longer futuristic; it’s the strategic present: up to 75% of large retail chains integrate it into their processes.
AI, a creator of connections: its power not only optimizes inventory or predicts demand but also analyzes patterns to offer genuinely personalized, never intrusive, proposals.
Loyalty, in terms of experience: 80% of consumers are more likely to choose brands that provide them with individualized experiences. AI transforms data into one-on-one dialogues, boosting loyalty.
Retail as your own marketplace: the key is regaining control of data and the customer experience, ensuring consistency and personalization from start to finish.
At #TOTEMbranding, we believe that a brand is a promise, and the formula for fulfilling it at scale is combining experience and technology, always from a human and ethical perspective, with an impact on the community and the environment.
The supermarket of the future will not be a simple place to shop, but a space where people’s lives and values matter.
See you at Supernext-UY! We have the keys to this transformation and we’re ready to share them.
