And branding has a lot to say.

From tomorrow, July 22nd, until July 24th, Andy Stalman, CEO of TOTEM Branding, will participate in Porkaméricas 2026, one of the most important gatherings in the pork industry of the continent, which will bring together international leaders, producers, entrepreneurs, technicians, and experts from across the entire value chain in Cartagena de Indias.

His invitation recognizes a global track record dedicated to demonstrating that brands are not just communication tools, but strategic assets capable of building trust, reputation, differentiation, and sustainable growth.

In high-impact production sectors like pork farming, branding takes on decisive importance. Because competing today doesn’t just depend on producing better, innovating more, or reaching new markets. It also requires building a clear identity, a credible narrative, and a solid reputation with consumers, clients, institutions, and communities.

Porkaméricas 2026 will be a forum to analyze the global context of the sector, forge alliances, share knowledge, and envision the future of a key industry for Latin America. In this conversation, branding emerges as a fundamental lever for transforming productive value into perceived value.

At TOTEM Branding, we celebrate this invitation and the opportunity to bring our branding vision to Cartagena: a vision that understands that strong brands not only sell more, but also open markets, connect value chains, elevate sectors, and build the future.

See you at Porkaméricas 2026.