Andy Stalman | Mr. Branding
Co-Founder & CEO of TOTEM Branding
Andy Stalman is a global branding expert, author, speaker and entrepreneur. Known internationally as Mr. Branding, he is Co-Founder and CEO of TOTEM Branding, where he helps companies, institutions and leaders turn brand into a strategic system for clarity, trust, culture and long-term value.
Three decades shaping brands
Who is Andy Stalman?
Andy Stalman has spent more than three decades studying and shaping the relationship between brands, business and people. His work connects brand strategy with culture, leadership, reputation, innovation and the human impact of technology.
Born in Buenos Aires and based in Spain, Andy has advised organizations and leaders across five continents. His perspective is grounded in a simple belief: a brand is not what an organization says about itself, but the meaning people build through every action, decision and experience.
This human and strategic view has made him a trusted voice for organizations facing transformation, growth, international expansion or a loss of relevance.
Leadership
Andy’s role at TOTEM Branding
Andy co-founded TOTEM Branding with Graham Purnell in 2017. As CEO, he leads the strategic vision of a global team working across markets, sectors and cultures.
At TOTEM, Andy focuses on the questions that come before design:
- What does the organization stand for?
- What must the brand preserve, and what must it leave behind?
- How can business strategy, culture and identity become one coherent system?
- What gives people a reason to trust, choose and believe in the brand?
His work informs TOTEM’s approach to brand strategy, Brand Reset, corporate transformation, country and place branding, leadership and the future of branding.
Three books, one philosophy
Author and thinker
Andy is the author of three books on branding, society and the digital age.
An exploration of how the physical and digital worlds converge, and how brands must build meaningful relationships across both.
A reflection on how technology is changing human behaviour, culture and connection—and why progress must remain people-centred.
A practical and philosophical case for moving beyond transactions to build brands that people trust, support and feel part of.
Keynotes & advisory
Speaker and advisor
Andy speaks with leadership teams, institutions and audiences around the world about the forces reshaping brands and organizations. His key themes include:
- Brand strategy and transformation.
- Culture, leadership and reputation.
- The future of branding.
- Artificial intelligence and human value.
- Innovation, purpose and trust.
- Building believers, not only buyers.
His sessions are designed to challenge familiar assumptions and turn complex change into clear strategic choices.
Focus areas
Areas of expertise
Brand purpose and positioning, brand transformation and Brand Reset.
Corporate culture, leadership and country, place and destination branding.
Digital transformation, phygital experience, artificial intelligence and reputation.
Questions before starting
Frequently asked questions
Who is Andy Stalman?
Andy Stalman is a branding expert, author, speaker and entrepreneur. He is Co-Founder and CEO of TOTEM Branding and is known internationally as Mr. Branding.
Why is Andy Stalman known as Mr. Branding?
The name reflects his long-standing work in brand strategy, identity, innovation and transformation, as well as his books, international speaking and advisory work.
Is Andy Stalman the founder of TOTEM Branding?
Andy Stalman co-founded TOTEM Branding with Graham Purnell in 2017 and serves as its CEO.
What books has Andy Stalman written?
He is the author of BrandOffOn, HumanOffOn and TOTEM: Transforming Customers into Believers.
What does Andy Stalman speak about?
His main topics include branding, business transformation, culture, leadership, innovation, artificial intelligence, reputation and the future of brands.
Where can I find Andy Stalman’s official profiles?
Andy’s official website is andystalman.com. His verified professional presence is also linked from LinkedIn, X, Instagram and YouTube.
Start the conversation
Turn brand into a strategic force for change
If your organization is entering a new stage of growth, transformation or relevance, talk to Andy and the TOTEM Branding team.
