At TOTEM Branding, we have been demonstrating for years that a well-managed brand is not an expense, but an investment with exponential returns. Our experience with leading brands in various sectors has confirmed time and again that branding is not a luxury, but a strategic necessity.
When we work on the evolution of benchmark brands in Spain, Australia, France, Colombia, Peru, South Africa, Panama, Uruguay, the Dominican Republic, Portugal, Germany, Italy, Paraguay, among other countries, we not only redesign their visual identity, but we reposition the brand for a new one, more digital, more human, more complex and exciting and focused on the employee, customer and user experience, raising their presence in highly competitive markets.
But building a valuable brand is not exclusive to multinationals. At TOTEM Branding we have accompanied the transformation of brands that have scaled to become benchmarks in their sectors, aligning purpose, values, culture, talent, sustainability, innovation and a sense of belonging.
Valuable brands create the future.
Branding not only impacts the external perception of a company; It is also a magnet for talent. A strong brand:
✔ Attracts the best professionals, who seek to work in companies with a purpose.
✔ Increases profits, by building customer loyalty and generating differentiation.
✔ Increases profitability, because recognition and trust reduce acquisition costs.
✔ Improves reputation, building credibility and leadership in the industry.
✔ Boosts the sense of belonging, turning customers into ambassadors and employees into believers.
The difference between being just another company and becoming a leading company is in how the brand is built and projected. Investing in branding is investing in the future.
