“The Earth is not an inheritance from our parents, but a loan from our children”.
World Agriculture Day is celebrated on September 9 as a tribute to those people who work and dedicate their lives to cultivating the land in order to produce food of the highest quality for the consumption of a society and a world in continuous growth.
This year this celebration serves as a reminder of the challenges facing the agricultural sector on a global scale as a necessary adaptation to the problem of climate change and new consumption habits.
On World Agriculture Day, different activities are held to pay tribute to farmers, exposing the difficulties they face every day to offer consumers the best possible product.
A new world presents us with new challenges and opportunities. And among them we find: Nutrition, Health, Wellness, Natural Foods, Food Safety, Environmental Impact, Zero Kilometer, Slowcal, Local Producers, the Farmer’s or Rancher’s Craft, Bio, Eco, Organic Products, Traceability, Certification, Fast, Tasty, Accessible, Healthy.
In TOTEM Branding we work for companies in the agri-food industry knowing that the mission of branding is to give visibility to these new trends that involve greater awareness and responsibility for the impact of food consumption in the personal, social, economic and environmental spheres.
At least once in a lifetime we will need a lawyer, an architect or a doctor, but at least three times a day, for the rest of our lives a farmer.
