Mallorca & TOTEM Branding, Rethinking Tourism

Mallorca is much more than a destination, it is a vibrant land, defined by its people, its quality of life, its hospitality, its light and its incomparable natural environment. At this crucial moment in its history, the island faces a great opportunity to become a world reference for responsible tourism.

It is time to rethink tourism and build a new model that respects the essence of the island and guarantees a prosperous and sustainable future for all.

With a clear vision and the commitment of the community, Mallorca is ready to lead this new era, where responsibility, authenticity and harmonious coexistence are fundamental pillars.

Recently, we had a productive working session with Llorenç Galmés Verger, President of the Consell de Mallorca; José Marcial Rodríguez, Island Councilor for Tourism; and Susanna Sciacovelli, Director of the Fundació Mallorca Turisme.

In this meeting, we discussed the challenges and opportunities that the Mallorca brand faces on its path towards more responsible tourism.

The Consell de Mallorca, the Department of Tourism and the Fundació Mallorca Turisme are leading this transformation with vision and commitment, working towards a harmonious coexistence between permanent and temporary residents. At , we accompany Mallorca on this exciting journey of repositioning.

Coexistence is key to maintaining the quality of life of residents and ensuring tourism that contributes to the well-being of all.

The Mallorca brand, an invaluable asset, must be protected and strengthened. It is crucial to combine culture, nature and community to create an emotional bond with the island, respecting resources and fostering a balance between development and sustainability.

Mallorca is already a leading brand, and as such, it is always evolving to face global challenges and reach the future before others.

With a focus on responsibility and community commitment, the island is ready to inspire the world to rethink tourism responsibly.

For Mallorca, Mallorcans and future temporary residents, the best is yet to come.

At TOTEM Branding we are proud, and grateful, to accompany this process.