At TOTEM Branding as leaders in branding for the retail sector, with expertise in solutions centered on people, and continually innovating, with sustainable solutions, the true protagonist is our customer who is at the heart of experiences.
In this changing world, at TOTEM Branding we have the pride and responsibility of being one of the world’s leading retail Branding companies. In our document “A Snapshot of our times” we reviewed this trends that tell that Shopping today is made of more demanding consumers. Shopping is more personal, more close, more local, more digital and more conscious. People today are more careful how they spend their money. They shop less, shop better and re-use more, sustainable ways is the new shop, “Shop more with brain”.
1-MORE DEMANDING CONSUMERS!
Conscious consumers, looking for close, local and digital brands. They are more careful about how they spend their money. Transparent brands, ethical and with a purpose.
2-LOCAL IS THE NEW GLOBAL. PROXIMITY MATTERS
We are more aware if the product is locally sourced and produced.
3-ACTIONS ARE MORE THAN WORDS
“How my decision impacts climate change and social justice”.
4-THE BEST OF BOTH WORLDS
Online, easy; offline, experience. Phygital: physical and digital are more integrated.
5-PHYSICAL EXPERIENCE FOREVER
Consumers enjoy the process of the physical shopping experience.
6-SHOP LESS, SHOP BETTER
Re-use, conscious, sustainable ways is the new shop. “Shop more with brain”.
Consumers now enjoy the process of the physical shopping experience. And they value the best of both worlds: online, easy; offline, experience. Off and on is more integrated than ever.
