Successful companies were founded with a main purpose, and successful companies have known and know how to evolve the purpose without losing its essence.
Purpose is the reason a brand exists. It is the underlying essence that makes a brand relevant and necessary for people. Purpose sits firmly at the center of a brand’s culture and affects every decision. It creates loyalty, affinity, commitment and connections with its employees and customers.
The juncture between benefits and purpose is a means to an end. Having a purpose is not enough. What makes the difference is to live it, feel it and keep it active, alive and beating in every employee, every client, every action. Brands that understood that way, are rewriting history.
At TOTEM Branding we believe that a brand with a strong purpose not only helps the general good of society, but also helps employees and customers understand what they are part of.
