Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?
This is compared to a 33% customer retention rate for companies with weak omnichannel strategies.
The number of companies investing in the omnichannel experience has jumped from 20% to more than 80% since 2012.
And Branding is an essential component of an omnichannel strategy.
A strong brand identity and consistent messaging across all channels can help businesses create a cohesive and memorable customer experience. When customers interact with a brand across different channels, they should have a consistent experience that reinforces the brand’s values, voice, and personality.
Omnichannel is a strategy that seeks to provide a seamless and integrated customer experience across all channels and touchpoints. These channels may include physical stores, e-commerce websites, mobile apps, social media, and any other platform or device that customers may use to interact with a brand.
And this is data, not opinion:
1. 73% of consumers prefer shopping through multiple channels vs 7% that shop online exclusively vs 20% who shop merely in-store
2. Customer retention rates are 90% higher for omnichannel campaigns vs single-channel marketing
3. 85% of digital consumers start the purchasing workflow on one device yet finish it on another
4. Omnichannel customers spend 10% more online and 4% more in-store vs single-channel customers
5. Omnichannel shoppers have a 30% higher lifetime value vs only one channe
6. Omnichannel marketing provides an increase in purchase frequency by 250%
7. 91% higher year-over-year customer retention rates vs businesses that don’t
8. Drive an 80% higher rate of incremental store visits by customers
9. The opportunity cost of not being omnichannel is 10% in lost revenue.
This simply means that omnichannel customers can generate more revenue.
At TOTEM Branding we have helped brands in the 5 continents create an omnichannel brand strategy, based on a consistent brand identity, delivering customer-centric messaging, using brand storytelling, and leveraging data insights. As a result our clients and their customers can now profit from a seamless and integrated customer experience across all channels.
Sources: Google. Harvard Business Review. CLERK. PwC.
