To improve a company you have to start by understanding human behavior.
More than 80% of the initiatives fail because they do not take into account that digital transformation is an eminently cultural process. Among the reasons companies put forward for their failure to undertake digital transformation are that the internal organization is not prepared and resistance to change. Almost none argue that they fail due to lack of adequate technology.
84% of digital transformation fails. 95% is money wasted. In today’s world, the most digital do not win, those who best understand the human are the ones who win.
You cannot be innovative, inimitable and attractive in the market unless you create something innovative, inimitable and attractive in your company. How does your culture inspire your brand? How does your brand enhance your culture?
The true transformation is not digital or technological, it is cultural, emotional and social. It is human.
