Back to school, back to work, back to a new reality. To be able to manage well in the remainder of the year and for those who prepare strategic plans for 2022 we share the 8 most powerful trends among consumers and brands in this “new reality”.
1 HUMANIZATION They look for transparent, honest, reliable and humane companies.
2 WHAT DO THEY BUY? People are buying brands and beliefs, not just products.
3 OFF & ON! They want the best of both worlds: the ease of “online” and the experience of “offline”.
4 GLOBAL + LOCAL People are supporting small and local stores more than ever #ilovemycountry.
5 HOW ARE THEY? They are more conscientious, detailed and observant, they buy less but better.
6 SUSTAINABLE + DIGITAL They look for sustainable brands with a digital presence and that have a positive impact on society.
7 COMMITMENT² They are looking for companies committed to the environment and society.
8 ACTION They look for concrete actions, not words with future promises.
The pandemic has changed us as consumers in many ways. People do not just buy a product, but participate and share as consumers the philosophy of a brand.
What these trends describe is the result of a work lead by TOTEM Branding with decision makers around the world to understand where we are and where we are heading in regards to brands and consumers.
TOTEM Branding developed a mapping in collaboration with leaders from 5 continents, which taps on where consumers stand and how their behavior will evolve in their relationship with companies and brands.
It is certainly amazing what awaits us in the relationship between brands and consumers. A fascinating new era has started.
At TOTEM Branding we work every day with our clients so that the consumer society of the future is one of responsible, sustainable, ethical, committed and conscious consumption.
