The health of our planet cannot wait any longer. Public administrations, the private sector, the media, academia and citizens can unite to achieve this common goal: to improve the health of the Earth.
Together we can achieve it.
Since November 30 and until December 12, 2023, the Expo City Dubai congress center in the United Arab Emirates has been hosting more than 70,000 people at COP28. A conference convened under the theme “Unite. Act. Deliver” that aims to be a milestone in advancing the global climate agenda.
It is estimated that climate change will cost up to $580 billion by 2030 in climate-related damages to vulnerable countries.
Caring for the Earth is nothing less than caring for humans. The planet will be able to continue to exist under any conditions. Caring for the environment is a nature-centered concern to preserve humankind. Making man’s habitability on Earth possible depends on this awareness and how it is applied.
Today, sustainability is no longer just a consumer trend but an essential strategy for brands. Being green and sustainable or not is no longer an option. This challenge is a challenge for everyone, companies, governments, the media and each and every one of us.
The purchase motivation for a brand increases 3 times when its core benefits are combined with sustainable benefits.
Products and services that are “good for me” and “good for the planet” will win consumer trust in the long run.
Brands that lead these changes will improve their brand equity and consumer loyalty.
Every person can contribute by recycling more, saving energy, using public transportation, consuming local products, encouraging the use of renewable energy. Every small contribution we make is a big contribution to humanity.
And if you think you’re too small to make a difference, you’ve never spent a night with a mosquito.
At TOTEM Branding we work to make brands increasingly aware of the consequences of their decisions on the planet and what they will mean for future generations. And also of the new opportunities that open up when we commit not only to the planet, but also and above all to people. Brands that lead these changes will improve their brand equity and employee and consumer loyalty.
“Human health is a reflection of the health of the earth” Heraclitus.
