“We want to give passengers back the dignity of flying,” they told us at our first meeting. And we fell in love with the project.
Today we are happy, proud and grateful. Developing the Branding for a new airline is a project that pushed us to fly higher.
Inspired by the dream of “giving passengers back the dignity of flying,” at TOTEM Branding we have embarked on an extraordinary journey together with the Uruguayan Aviation Society (SUA).
With pride and passion, we have given wings to a brand that embodies the very essence of Uruguay.
More than connecting Uruguay with the region, SUA will do so with excellence as its banner, carrying with it the best of Uruguayan culture and hospitality.
At TOTEM Branding, we believe that a solid brand is one that manages to emotionally connect with people, creating memorable and meaningful experiences. The challenge for SUA will be to position itself not only as a transportation option, but as a synonym for excellence in service.
This achievement goes far beyond operations and logistics; It is a statement of principles, a unique opportunity to build a brand that captures the essence of Uruguay and elevates the experience of flying to new heights.
SUA was born with the purpose of being more than an airline; it wants to redefine the experience of flying, one passenger at a time.
We firmly believe that a valuable brand is one that is not only recognized, but felt.
Thank you to the entire SUA team for their vision, commitment and conviction and for trusting us to bring this vision to the world.
May each SUA flight not only connect destinations, but also hearts ✈️✨
