Because there are gestures that don’t need translation. Because before brands, strategies, or algorithms existed, there was this: a hug.
Science confirms it. Hugs reduce cortisol (the stress hormone), release oxytocin (the bonding hormone), and strengthen the immune system.
Hugging not only soothes the soul, it also protects the body. And there’s more: studies show that receiving at least eight 6-second hugs a day significantly improves emotional health, reduces anxiety, and strengthens human relationships.
But we don’t need a paper to know that a good hug can change a day. That it’s a pause that reconnects. That it’s human warmth in cold times. That it’s the closest thing to saying “I’m here” without having to speak.
At TOTEM Branding, we embrace hugs. Literally.
Every 8th of the month, we celebrate our #8Hugs hashtag. Because we believe in the rituals that create culture. Because building a brand is also building trust, and there is no trust without closeness.
In an increasingly virtual world, we embrace the visceral. In a time of hyperconnectivity, we believe in real contact. Because a hug has no KPI, but it transforms. And because sometimes, the most powerful act is simply… hugging.
