Who can help us face a better future? We are facing a serious problem: the unstoppable climate change that is ravaging the world and costing a fortune. Governments can’t, don’t know how or won’t handle it. The answer to the question at the beginning is, then, business.
But realistically, this effort must be shared. Both by public administrations and the private sector, as well as by the media and citizens.
The question that arises in the face of this challenge is: what concrete steps will government, business and individuals take to reduce emissions as quickly as possible and put us on the path to net zero?
If we really want to address the climate crisis, both on a personal and business level, instead of putting the onus on politicians alone, what we could do is educate families, schools, universities and businesses about clean energy and sustainability. From there to get actively involved and not as mere spectators who think “the problem belongs to others”.
Many people are asking: What does net zero emissions mean? Net zero emissions’ refers to achieving an overall balance between greenhouse gas emissions produced and greenhouse gas emissions removed from the atmosphere. Getting to net zero means that we can still produce some emissions, as long as they are offset by processes that reduce the greenhouse gases already in the atmosphere.
Better than net zero, net positive. While there are many companies announcing almost every day their commitment to zero carbon emissions, the gap between their commitment and the actual capabilities to achieve it is becoming a problem. At the same time, others are already developing plans to go beyond zero. They are looking for net positive, which is nothing more than not only neutralizing the negative impact, but starting to develop a positive one.
Net Positive companies will be those that improve the well-being of everyone they impact and at all scales: every product, every operation, region and country, and for all stakeholders, including employees, suppliers, communities, customers and even future generations and the planet itself.
At TOTEM Branding we are very clear that words that are not followed by actions are worthless. What transforms is action.
For these reasons we want to spread these initiatives that we believe are an important step to generate the change and transformation that the world needs. The creation of a business model must be allowed that allows at the same time to obtain benefits and solve problems such as those mentioned above, without increasing the existing ones.
