Everyone who wants to reach the future sooner and more prepared knows that it is essential to create or transform their brand. Not only that, but the brand must also feel relatable, inspiring, relevant, genuine, honest and more human.
In today’s business ecosystem, where from startups to large corporate groups compete for the attention, time, affection and money of customers, users and consumers, the brand is the ultimate weapon to conquer them.
It is in this global scenario that new technologies make our work easier, accelerate opportunities and bring us closer to our customers, users and consumers.
Those of us who take advantage of new tools to enhance creation, innovation, exploration and growth are in an extraordinary moment of paradigmatic change.
And in this era of AI, immersive technology and current and emerging platforms, companies must craft narratives and strategies for an audience in a blended reality, where the emotional, experiential and sensory become increasingly valuable.
The existing relationship between AI and branding is the product of a necessary evolution in a world where personalization and relevance are the two keys to attract and retain customers.
The future and relevance of branding is intimately tied to AI, and companies that embrace this relationship have the potential to lead the way into a new era where brands connect more deeply, intensely and authentically with their audiences.
As a result of advances in artificial intelligence, which will enable organizations and industries to grow, 97 million new jobs are predicted to be created by 2025.
According to a recent Gartner survey, 70 percent of U.S. workers would like to use AI in their jobs to some extent.
Some researchers believe that AI will ultimately improve human lives in a number of ways. Others raise concerns that AI could have adverse effects on society.
At TOTEM Branding, we use AI, and we have learned to use it and never cease to be amazed. Leveraging its capabilities, we have expanded, optimized, streamlined and evolved processes. We will continue to embrace emerging paradigms by prioritizing the human, using technology for what it was created for. We see it more as a “creative co-pilot”. And we are heading into the future together with it.
We believe that new technologies are an important support in the creation of brands and this reaffirms that today more than ever branding matters in the lives of companies and people.
