The brands of the future will not only be technologically advanced, but also deeply human and sustainable. In a world that demands purpose, positive impact and real connection, these brands will be the ones that pave the way to a better tomorrow, where innovation is not at odds with empathy and care for the planet.
Comparing the world of 1925 with that of 2025 is not just an exercise in numbers and data, but an invitation to understand how we have changed as humanity.
World population: 2 billion to 8.2 billion
Life expectancy: 40 to 73 years
Global GDP: $2 trillion to over $100 trillion
Literacy rate: Less than 40% to over 90%
Urbanization: 20% to 60% of urban population
Access to electricity: Less than 20% to over 90%
Cars on the road: 30 million to over 1.5 billion
Infant mortality rate: 150 to under 30 per 1,000 live births
CO₂ emissions: 1 billion to over 35 billion metric tons
Most valuable brands and companies: 1925 vs. 2025
In 1925, the most valuable companies reflected an industrialized and material world: General Motors, Standard Oil, Ford, AT&T, U.S. Steel, DuPont, General Electric, Sears, International Harvester, and Procter & Gamble dominated the market.
In 2025, the most valuable companies reflect a digital and interconnected world: Apple, Nvidia, Microsoft, Amazon, Alphabet (Google), Tesla, Saudi Aramco, Meta, Berkshire Hathaway, and TSMC lead in value and global influence.
In 1925, the aspirations were clear: build, produce, and own. Success was measured in material goods and industrial advances.
In 2025, however, experiences, sustainability, and emotional well-being are prioritized. We live in an era where access is more important than ownership, and where innovation is not only measured in technological terms, but in its ethical and social impact.
The 20th century taught us that the most lasting changes require time, vision and boldness. The temptation to seek immediate results can lead us to decisions that compromise the future.
From the tangible to the intangible
From individualism to the collective
From quick answers to deep questions
Looking at 2025 from the perspective of 1925 reminds us of human resilience and creativity. The decisions we make today will not only shape the coming years, but will mark the generations to come.
The real challenge is to act with a clear and conscious vision, understanding that the real impact transcends the short term. If we learn from the past, we can build a future of brands where progress is not only technological, but deeply human and sustainable.
