The 4 Ps TOTEM Branding believes in: People, Purpose, Profit, Planet.
Sustainability is much more than corporate reputation, is essential to guarantee the viability of businesses in the medium and long term. Companies have understood they play a fundamental role in driving change and that this does not exclude value creation and profitability. However, few are working collaboratively with the consumer despite the fact that sustainable consumption is the great challenge at present.
Brands that remain indifferent to social and environmental challenges will run the risk of disappearing. Consolidating a sustainability strategy will bring, as has been seen before, several proven benefits.
Branding can be a universal player in protecting the planet… and the people.
